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商品編號： 9-688-104 出版日期： 1988/04/08 作者姓名： Hammond, Janice H.;Morrison, John E.P. 商品類別： Operations management 商品規格： 28p 再版日期： 1992/09/25 地域： United States 產業： Food industry;Transportation and distribution 個案年度： 1983 - 1983
商品敘述：
Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation services. In 1983, as part of an effort to offset the rise in their distribution costs, Frito-Lay considers selling miles on its backhaul lanes to other companies. Frito-Lay management must consider whether the potential revenues from these services warrant the possible degradation of service to Frito-Lay''s sales force. If the backhaul proposal is approved, a marketing plan for the transportation services must be developed.
涵蓋領域：
Deregulation;Logistics;Financial statements;Marketing strategy;Product distribution
相關資料：
Case Teaching Note, (5-690-076), 21p, by Janice H. Hammond
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